Estimating geographical retail markets from card spending data
UK — Competition & Markets Authority (CMA) · 2024-10-03 · UK · verified record
Themes: Consumer protection · Online marketplaces · Online platforms · Search services
Ecosystems: UK Digital Markets (DMCCA)
This paper explores the use of consumer card spending data to improve the timeliness and accuracy of retail market estimates.
,cardholder_location,cluster_group,month,mcg,market_spend_index,market_transactions_index,market_cardholders_index 0,HA9 6,0,201901,FOOD & GROCERY,386.6098242469526,551.4298632304735,622.7879159638093 1,NW10 0,0,201901,FOOD & GROCERY,386.6098242469526,551.4298632304735,622.7879159638093 2,HA9 0,0,20
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