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Cérélia / Jus-Rol merger inquiry

UK — Competition & Markets Authority (CMA) · 2025-03-07 · UK · verified record

Themes: Consumer protection · Online marketplaces · Online platforms · Search services

Ecosystems: UK Digital Markets (DMCCA)

The CMA investigated the completed acquisition by Cérélia Group Holding SAS (either directly or indirectly) of certain assets relating to the UK and Ireland dough business (Jus-Rol) of General Mills, Inc.

Cérélia / Jus-Rol merger inquiry The CMA investigated the completed acquisition by Cérélia Group Holding SAS (either directly or indirectly) of certain assets relating to the UK and Ireland dough business (Jus-Rol) of General Mills, Inc. Phase 2 Administrative timetable Referral date: 15 June 2022 S

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