charities given new flexibility to contact supporters under data law change

UK — Digital Policy Sources · 2026-05-05 · UK · verified record

Themes: Cross-sector · Data protection

Ecosystems: UK Data (Use & Access) Act

Charities given new flexibility to contact supporters under data law change - Date 28 April 2026 - Type News - Charities can now email, text and message supporters without prior consent under a new “soft opt‑in” if requirements are met - Change expected to unlock new fundraising and supporter engagement opportunities - Updated guidance on marketing using electronic mail sets out how charities can use this new provision. We have today published final guidance on the 'charitable purposes soft opt-in' provision, helping charities to understand and apply the new rules. The change, which came into

Charities given new flexibility to contact supporters under data law change - Date 28 April 2026 - Type News - Charities can now email, text and message supporters without prior consent under a new “soft opt‑in” if requirements are met - Change expected to unlock new fundraising and supporter engage

Source content © UK — Digital Policy Sources — served per the publisher's reuse terms. Vellum metadata & summary © Vellum AI Group Ltd. Reuse & rights.