TV presenter Alexander Armstrong teams up with the CMA to champion clear pricing
UK — Dept. for Science, Innovation & Technology · 2026-02-26 · UK · verified record
Themes: Consumer protection · Online marketplaces · Online platforms · Search services
Ecosystems: UK Digital Markets (DMCCA)
A new online campaign is helping businesses in the UK make their pricing clearer – and avoid legal pitfalls. press_release GOV.UK Search API query: "digital markets"
TV presenter Alexander Armstrong teams up with the CMA to champion clear pricing A new online campaign is helping businesses in the UK make their pricing clearer – and avoid legal pitfalls. The Competition and Markets Authority (CMA) has today launched its Clear Pricing campaign, joining forces with TV and radio favourite Alexander Armstrong to encourage UK businesses to be upfront, transparent and fair with their customers. The campaign highlights the CMA’s new ‘3 Step Pricing Check’ which businesses can use to check that their pricing practices are within the law and customers aren’t faced w…
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