12 profiling
UK — Information Commissioner's Office (ICO) · 2026-02-24 · UK · verified record
Themes: Artificial intelligence · Data protection
Ecosystems: UK ICO — Automated Decisions
12. Profiling Switch options which use profiling ‘off’ by default (unless you can demonstrate a compelling reason for profiling to be on by default, taking account of the best interests of the child). Only allow profiling if you have appropriate measures in place to protect the child from any harmful effects (in particular, being fed content that is detrimental to their health or wellbeing). What do you mean by ‘profiling’? Profiling is defined in the GDPR: “any form of automated processing of personal data consisting of the use of personal data to evaluate certain aspects relating to a natura
12. Profiling Switch options which use profiling ‘off’ by default (unless you can demonstrate a compelling reason for profiling to be on by default, taking account of the best interests of the child). Only allow profiling if you have appropriate measures in place to protect the child from any harmfu
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