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Unfair commercial practices

UK — Dept. for Science, Innovation & Technology · 2025-11-18 · UK · verified record

Themes: Consumer protection · Online marketplaces · Online platforms · Search services

Ecosystems: UK Digital Markets (DMCCA)

Guidance on business conduct that the law on unfair business-to-consumer trading prohibits under the Digital Markets, Competition and Consumers Act 2024. Guidance GOV.UK Search API query: "digital markets"

www.gov.uk/cma Unfair commercial practices CMA207 Guidance on the protection from unfair trading provisions in the Digital Markets, Competition and Consumers Act 2024 18 November 2025 1 © Crown copyright 2025 You may reuse this information (not including logos) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, visit www.nationalarchives.gov.uk/doc/open-government￾licence/ or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: psi@nationalarchives.gov.uk. 2 Contents Page 1. Overview............…

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