Understanding Online Advertising: Advertisers, Consumers, Platforms and Practices

UK — Ofcom · 2026-07-10 · UK · verified record

Themes: Child safety & minors

Ecosystems: UK Online Safety Act

This page provides an overview of, and links to, the findings from Ofcom's recent research on the online advertising ecosystem. The research was conducted to help inform our understanding of online advertising and supported the development of the draft Fraudulent Advertising Codes of Practice. Ofcom commissioned several pieces of research to inform its consultation on the draft Fraudulent Advertising Codes of Practice (Codes). Building on earlier research into online fraud undertaken to support the Illegal content Codes of Practice, this new research increases our understanding of paid-for onl

This page provides an overview of, and links to, the findings from Ofcom's recent research on the online advertising ecosystem. The research was conducted to help inform our understanding of online advertising and supported the development of the draft Fraudulent Advertising Codes of Practice. Ofcom commissioned several pieces of research to inform its consultation on the draft Fraudulent Advertising Codes of Practice (Codes). Building on earlier research into online fraud undertaken to support the Illegal content Codes of Practice, this new research increases our understanding of paid-for onl…

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